Fight the New Drug

I've been bugged for a long time about the fact that pornography stares you in the face in many stores. Buy porn if you must, but do I have to wallow in it constantly? Then there's the hypocrisy of the "pro-family" communications giants (AT...T, Comcast) and hotel chains (Marriott, Hilton) quietly making huge profits from porn. Now, it seems that a group of young people are concerned enough about the damage that porn can do to their friends to do something about it. I just hope this is sincere and not some front org for a church or something. What do you think?